Aging But Dangerous grows and gives hope during pandemic

The company offers outreach activities – with a martini or a coffee in hand – to aging women, even during the turmoil of the COVID-19 pandemic.

MINNEAPOLIS – The Minneapolis woman who found the silver lining in her golden years continues to deliver her delicious combination of wisdom, laughter, and style.

Jean Ketcham with Aging But Dangerous offers this awareness – with a martini or a coffee in hand – despite the trials of a lingering pandemic.

“Don’t rely on others for your happiness. I love this quote: “Some days you just have to make your own sun,” “Ketcham recently told Karla Hult of KARE 11.

KARE 11 first introduced viewers to the 81-year-old co-founder and face of Aging But Dangerous a year ago. As stated at the time, the company’s mission to support, celebrate and educate women as they age had cultivated a significant number of social media followers. And after a year of primarily online engagement, that audience has only grown – with now nearly 188,000 Facebook followers.

“It’s so important for me to reach out to this woman, to hold her hand and to help her through this aging process. Because there is so much to look forward to, ”Ketcham said, while sporting a magenta sweater with matching nail polish and black and white dangling earrings.

When Ketcham and a friend co-founded Aging But Dangerous 14 years ago, they envisioned a business that would focus on engaging, in-person events. And of course, they’ve organized everything from fashion shows and skydiving expeditions to colonoscopy nights.

RELATED: Aging but dangerous: Minneapolis woman finds silver lining in golden years

“We really wanted women to come out and start doing things. And do things that are a little difficult. Not everyone has to jump out of a plane but just gets a bit dangerous, ”Ketcham said, adding that“ dangerous ”can even mean going to the grocery store without wearing makeup.

Shortly after their launch, Ketcham discovered that their post was also resonating online. This online awareness really took off as people yearned to go online during the pandemic.

A few times a week, Ketcham engages with subscribers by giving fashion tips, doing makeup demos, or even interviewing an expert on an important topic: from financial matters to Medicare insight.

This year, the Aging But Dangerous website also decided to give visitors the option to purchase Ketcham’s signature style and even favorite makeup. However, amid all the growth and changes in light of the pandemic, Ketcham still offers her age-old wisdom that may be particularly relevant to women today.

“It comes back to that old adage: if you make yourself happy, you do things for yourself, then you can take care of others,” Ketcham said.

To learn more about Aging But Dangerous and its mission, awareness, and even purchasing options, click here.

To follow Aging But Dangerous on Facebook, click here.

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