Amazon Fresh in Sacramento: Here’s how tech shopping works

Amazon Fresh groceries are coming.  Here's what you need to know about no wait times, weekly deals, and more.

Amazon Fresh groceries are coming. Here’s what you need to know about no wait times, weekly deals, and more.

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An Amazon Fresh grocery store is coming to Roseville. It is the first store in the Sacramento and Northern California area.

The company already operates stores in Southern California and elsewhere in the United States

How does this high-tech store work? Here’s what we know:

How Amazon Fresh Works

You’ll find everything you’d typically find in a grocery store at an Amazon Fresh grocery store, including a wide assortment of national and Amazon branded items and daily fresh prepared meals.


To enter Amazon Fresh groceries, scan your Amazon app, Amazon One, or credit card linked to an Amazon account.

Grab an Amazon Dash Cart for small to medium trips and skip the line. No need to scan items while charging.

The shopping cart uses a combination of computer vision and sensor fusion algorithms to identify the items you put in the shopping cart, according to the company. When a shopping cart is available, use the QR code in the Amazon app to sign in and start using the shopping cart.

The cart includes a screen to access your Alexa shopping list to check items on your list and view your subtotal. Each shopping cart also has a scanner to apply store coupons as you shop.

When you are done shopping, exit through the Amazon Dash Cart lane from the store and a receipt will be sent to your mobile device.

If you haven’t used an Amazon Dash cart or prefer to checkout with a cashier, Amazon Fresh Grocery has that too.

Cash, SNAP EBT and credit and debit cards are accepted at the cash desks. And don’t forget your reusable bags.


To start a shopping list, simply tell Alexa what to add to your shopping list. You can also add items to your list using Alexa in the Amazon app or by asking your Echo device.

Alexa will then categorize your items by department as you add them. And whenever you need your list, it’s available in the Alexa or Amazon app.

Once in the store, go to an Alexa kiosk to ask where an item is in the store.


Use the Order Ahead feature in the Amazon app and place your order for deli, meat, pizza, and seafood while you’re in the store or on your way.

Then shop around while it’s being prepared. You’ll be notified when your items are ready to be picked up at the service counter, so you don’t have to wait in line.


You can earn 5% back when you use your Amazon Prime Rewards Signature Visa Card or Amazon Prime Store Card at checkout.

Amazon Fresh also offers a weekly savings email for offers.


Amazon Prime members can shop online and enjoy free same-day delivery and pickup at an Amazon Fresh grocery store. Online orders are prepared by new associates in the store.


Amazon Fresh Grocery also offers free in-store pickup and returns for your Amazon packages. And you don’t need a box, tag or tape for returns.

Here’s how it works:

  1. Access your Amazon account to start a return or start your Amazon return here.
  2. Choose “Amazon” under “How will you send your return?” and select an Amazon Fresh store.
  3. Bring the item to the customer service desk.
  4. Show the QR code from your return request confirmation email to a worker.

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Brianna Taylor is a service desk reporter for The Sacramento Bee. A former Bee intern, Brianna has also reported from Missouri and Maryland. She graduated from Morgan State University.

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