Grocery stores gear up for the Super Bowl and Valentine’s Day weekend

With the Super Bowl and Valentine’s Day rolling around this year, grocery stores are saying customers should get their groceries as soon as possible.

COTTAGE GROVE, Minn. – It’s a busy Friday at Hy-Vee in Cottage Grove, but it’s about to get even busier.

“Starting tomorrow (Saturday), we should really start to see some volume,” said store manager Joe Stupka.

Super Bowl weekend is usually one of their busiest times of the year, but Stupka says it will be even busier this time around with the big game falling a day before Valentine’s Day.

“It’s the first time this has happened, because of the 17-week season this year. So it’s something we’ve never experienced before. We’re all looking forward to seeing how it goes,” said Stupka.

If you still have a few errands to run before the Super Bowl and want to avoid the crowds, Stupka recommends shopping early Saturday morning or late Saturday night.

“We open at 5 a.m. and usually start to get busy around noon,” says Stupka. “And then things start to slow down around 7 p.m. and we close at 11 p.m..”

Another good option is to shop online and use pickup or delivery. Each grocery chain handles their pickups and deliveries differently, so it’s important to do your research before placing your order.

Stupka says Hy-Vee typically offers a four-hour turnaround time for customers, but Hy-Vee members can receive their orders within two hours most days.

However, given that this weekend is somewhat unprecedented with two major events taking place at the same time, Stupka says customers should place their orders as quickly as possible so they can ensure their order is ready in time for the game.

Shoppers will also see higher prices at grocery stores across the country this weekend.

Wells Fargo recently conducted a price analysis to see how inflation affects food prices ahead of the Super Bowl. According to their analysis, the average Super Bowl night will cost up to 14% more than last year.

Meat is where you’ll see the biggest increases, with steak increasing by up to 23% and chicken wings by up to 26%.

The best value will be with snacks, like crisps, appetizers and veggies, which are only up 2-5%.

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