‘My son keeps me going’: Shop owner Jayden Layne in Tomball offers customers a personalized shopping experience

Owner Brittani Johnson celebrated the fifth anniversary of her shop, which started as an online store and is now located in Tomball. (Photo by AP Photo by Abby Parsons)

Brittani Johnson, owner of Jayden Layne Boutique in Tomball and a single mother, lets no obstacle stop her. The shop’s namesake, her 14-year-old son, Jayden, is her motivation to keep going, she says.

The store celebrated its fifth anniversary on April 10.

Johnson said she started as an online store in 2017 under a different name selling children’s items. At the time, she was working full time in the oil and gas industry and started the children’s line to supplement her income. After being online for two years, she bought a storefront at Magnolia and moved from a children’s line to offering primarily women’s clothing and accessories, leading to the name change.

Johnson said her day job and storefront management meant she worked seven days a week and put in 60 to 70 hours. She said it was a difficult time because she couldn’t spend as much time with her son as she wanted.

“I wanted to put family first. I always had to [be the sole earner]; I’ve been on my own since I was very young,” Johnson said.

A year later, she was fired from her full-time job, which she says turned out to be the best thing for her to focus on her store. In June 2020, Johnson opened another site in Tomball and continued to operate both sites for six months. However, she said she could not maintain the two storefronts due to construction issues at Magnolia and lack of staff. Johnson said she loves her Tomball location, but plans to triple her space so she can offer more items.

Johnson said the Tomball location had flooded twice, once from a hole in the store’s ceiling and more recently during the February 2021 freeze when a pipe burst and destroyed merchandise, which which brought new challenges and financial difficulties.

“My son keeps me going,” she says.

Johnson said she now works a 40-hour week and has weekend staff, so she rarely works weekends and generally remains closed on Mondays as well as Tuesdays during off-peak seasons.

Customers love that the store offers a wide range of sizes, from petite to 3X, at affordable prices, Johnson said. She talks and interacts with customers as they browse to find out what they want her to sell in the store.

It also allows her to act as a personalized stylist for customers, Johnson said, because it can be easy for some people to miss items with so many items to browse in a small store.

“Some people don’t want to talk, that’s why I just listen. And then I hear them, and I’ll just say, ‘I’ll put a few things in the locker room for you if you feel like trying’. but I’m not really pushy about it,” she said.

Jayden Layne Store

309 Market Street, Ste. B, Tomball



Opening hours: Tue.-Sat. 10.30am-5.30pm, Sun 12pm-4pm

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