Poshmark thinks small.
The social commerce resale giant has teamed up with Snapchat to create a mini shopping experience on the Snapchat app, becoming the first pre-loved e-merchant to sell on the platform.
Poshmark in 2018 became one of the first retailers to partner with Snapchat through Snap Kit, allowing Poshmark users to share and sell their ads. Poshmark is now building on that integration by bringing the first bargain buying experience to Snapchat via a Mini.
“We’ve been working with Snapchat for some time now and have a deeper relationship around how the two platforms fit together,” said Steven Tristan Young, Marketing Director of Poshmark. “Snapchat has a similar target audience. In the past, we’ve worked with their Snap kit to make sure we can sell by listing them.
“Snap Mini, we are the # 1 resale company,” he added. “Other online marketplaces have done it, but not resale. This allows us to integrate the Poshmark experience a bit. Snapchat has so many different sides, including the camera and messaging. Snap branched out into more content. What they’re trying to do is keep you on the platform. It’s not just about cameras, it’s about engagement. How to keep users inside the platform. “
The Poshmark Mini allows the social communities of Poshmark and Snapchat to seamlessly connect, explore selected products, and experience the thrill of the Poshmark scavenger hunt without leaving the Snapchat app. Poshmark can also be found on Instagram, Facebook, Twitter, TikTok, Pinterest, and YouTube.
In addition to serving as a channel for product discovery and unique shopping experiences, the Poshmark Mini will benefit Poshmark sellers by increasing the distribution and visibility of their listings to a new audience of millions of Snapchat users. .
“Community is at the heart of everything we do,” Young said. “We are focused on creating the world’s largest and most accessible social shopping community where everyone is welcome and everyone can thrive. Snap is a brand that also prioritizes and encourages the community. This partnership is the natural extension of our founding mission to put people at the heart of commerce and allows us to create more engaging, dynamic and personalized shopping experiences. “
Snapchat users in the US will be able to use the Poshmark Mini in three ways, including Posh Parties virtual purchases, the platform’s real-time virtual shopping events where users can discover, share and sell new and new items. ‘opportunity. Snapchat users can invite Snapchat friends to view Posh parties or specific lists using the share to camera / share to chat features.
Snapchat users will be able to purchase the entire Poshmark catalog, a large marketplace with 4.5 million active sellers, 9,000 brands and over 200 million products. Shoppers will also be able to shop for the latest trendy brands in the Poshmark community.
With Mini, Poshmark is clearly trying to appeal to young consumers, stressing that the shift to social shopping is largely driven by the younger generations. Snapchat reaches 90% of 13-24 year olds. “The Poshmark Mini will introduce millions of new buyers to Poshmark while deepening its relationship with Gen Z, a large and rapidly growing part of its community.
Advocating for social shopping, Poshmark said active users in 2020 bought, browsed, bought and sold and interacted with each other through more than 30 billion social interactions.
“Poshmark is going through one of the most exciting times in our history,” said Manish Chandra, Founder and CEO of Poshmark. “We are thrilled to partner with Snap on this innovative experience that will allow us to continue to grow our community of over 80 million users. This is an incredible opportunity to showcase the magic of our community brand to millions of consumers, especially younger ones, on a large scale. “
Tristan Young declined to give a projection of the average order amount on Snapchat. “We’re going to look and think about how we drive it and increase it,” he said. “We are showing products to a new audience. Most credit card services don’t use Gen Z. They prefer Chime and Venmo. It’s an interesting change. Gen Z doesn’t like the credit card value proposition.
However, Get Z is very concerned with sustainability and wants to think about purchasing in a sustainable way, ”said Tristan Young.
Poshmark creates personalized email communications using users’ social signals. . “We’re putting together what we think are the best features of Poshmark and Snapchat,” said Tristan Young. “We will continue to expand and improve our social marketplace to deliver on its promise of creating the most engaging and impactful social shopping experience possible.”