Waitrose has announced it will end its free newspaper offer to loyalty card customers later this month.
The move risks sparking similar outrage as the supermarket chain made changes to their free cafe agreement in 2017 before scrapping it in 2020 at the start of the pandemic.
From February 22, customers with a myWaitrose card will no longer be entitled to a free newspaper when spending £10 or more.
The chain, however, promised new offers in its place.
In an email to customers, he wrote: “No one shops for us like you do, so we’re updating myWaitrose to make it even more personal.
“As part of these changes, the myWaitrose log offer will end on February 22. But we’re replacing it with something new – watch for updates in the coming weeks.”
Personalized offers will include member-only pricing and cooking class discounts.
In 2017 Waitrose, which is owned by John Lewis & Partners, faced backlash when it introduced rules requiring customers to purchase items before they could claim their hot drink.
The latest change has already drawn ire from customers.
On Twitter, Richard Stitson said: “So you’re removing the free newspaper from #mywaitrose later this month. I’ve never taken you free coffee but the free newspaper is what makes me shop at Waitrose … Wrong move . I lost my loyalty.”
Kien Tan, another customer, tweeted that John Lewis & Partners had a “death wish” in removing the free newspaper, which had allowed his parents to shop at Waitrose.
A Waitrose spokesperson said: “We are enhancing the myWaitrose program to offer customers personalized discounts on the products they buy the most.
“While the newspaper offering was appreciated by some of our customers, it was actually only used by about 5% of members. The new approach will allow all members to realize greater savings by benefiting from advantages adapted to their needs.