Walter J. Cook Jeweler Celebrates 75 Years of Serving the Mainline and Beyond – Delco Times

TREDYFFRIN – The twenty-fifth birthdays are marked by silver, the fiftieth by gold, and the seventy-fifth birthdays are marked by diamonds. Now celebrating 75 years, jeweler Walter J. Cook, located in the Chestnut Village Shoppes in Paoli, has stood the test of time and still shines as bright as the diamonds in his shop windows.
Serving the main line and surrounding areas, jeweler Walter J. Cook offers classic and designer jewelry designs and unique gifts, as well as jewelry collections, which are hand-selected, unique and limited edition pieces. The store inventory is constantly changing. The store prides itself on its honesty, integrity and tradition, along with its custom jewelry designs and high quality restyling. A longtime favorite of the community, the store also offers independent repairs and reviews and enjoys an impeccable reputation that has been deserved. one satisfied customer at a time.
Owned by Michael and Louise Cook, the local business was founded in 1946 by Michael’s father, Walter J. Cook.
Upon returning from his service in the US Navy, Walter worked for a short time in manufacturing before deciding that was not what he wanted to do. In the 1930s, he accepted an apprenticeship with a watchmaker in a Wayne store. After learning the trade, Walter began his lifelong career operating a small watch kiosk at the back of Harrison Department Store on Route 30 in Bryn Mawr. It wasn’t long before young Walter opened his own little jewelry store, located under the Parvin Pharmacy in Bryn Mawr.
In 1954, Walter enlarged and moved the store to the Paoli Shopping Center, becoming one of its first tenants. Michael, the youngest of Walter’s six children, worked in the store after school and on weekends while a student at Conestoga High School. He joined the family business full time in 1981.
Michael and Louise bought the Walter J. Cook Jeweler business from his father in 1995. They kept the store there until 1999, when they moved to their current location in the Chestnut Village Shoppes, doubling the size of their previous showroom and allowing owners to expand their jewelry inventory.
“After moving here we have never looked back,” said Michael, “We have been here for 22 years now. We pride ourselves on our unique selection, high quality products and impeccable customer service.
The owner has stated that customer service is a top priority and that customers value the individualized attention and focus on customer satisfaction.
“We do our best to provide exemplary customer service,” Cook said. “We go out of our way to make everyone who walks out of here a happy customer. “
Cook said many of the people who come to the store are second and third generation customers.
“Some people come and buy an engagement ring, come back for wedding rings, then come back to buy baby gifts,” Cook said. “We get to know our customers and love helping them choose special jewelry and other gifts to mark milestones and special occasions in their lives.”
In addition to classics like pearl jewelry and beautiful colorful gemstones, which Cook says are still a Main Line favorite, Walter J. Cook Jeweler represents a sought-after designer couple who offer the latest in fashion jewelry. Cook says he’s currently noticing trends in yellow gold, classic diamond rings, and silver jewelry.
“We try to be in fashion,” Cook explained, “but don’t be slaves to it.”
In addition to a wide selection of high quality jewelry in all price ranges that will appeal to all ages and tastes, Walter J. Cook Jeweler offers a wide range of unique products and gift items including silver baby items, silver and pewter frames, recycled aluminum gift items, personalized recycled wine barrel stopper trays, and much more.
“Our jewelry and gifts are hand selected,” noted Michael. “You won’t find that stuff online. Our customers are looking for something more unique and special. Plus, we’ll wrap it up and wrap it up for them, ready to be gifted.
Cook said the store is also known for its quality repairs.
He explained, “We love when jewelry is brought in for repair because we fix the issues and bring the piece back to its original glory.”
The jeweler said the store was closed for three months during the height of the pandemic. However, since its reopening, Cook has said he sees the short closure as just a problem as the store has since grown at full speed.
“We are fortunate to have such loyal customers,” said Michael. “We take care of them and they took care of us. The same goes for the staff here. We are loyal to our employees and they are loyal to us.
Walter J. Cook Jeweler has friendly and knowledgeable staff with an average tenure of 15 years or more. Every day, three to five employees are in the store, outside, to meet the needs of customers.
“I love my job here and I love building relationships with our clients and offering the personal touch of Walter J. Cook,” said employee Vivien Hoke. “Here we are like a family. We have also established good relationships with our suppliers.
“Who wouldn’t love to work here surrounded by beautiful things all day long,” added longtime employee Susan Kefford with a smile. “Our customers are lovely and the atmosphere is uplifting!
Walter J. Cook Jeweler has an independent appraiser who comes once a month to offer appraisals and a local silversmith who has worked for the store for over 25 years.
Cook says he hopes to have a “75 plus one” anniversary celebration and sale in 2022, after the fear of COVID has all but passed. The owner said he enjoyed every minute of the jewelry business as people typically buy jewelry to mark happy occasions.
“Ninety-nine percent of the customers who walk through our door are looking for jewelry or a gift to mark a joyful occasion,” he explained. “We are delighted to be part of their selection of gifts to give to a loved one. We are happy because they are happy. Our customers often bring photos to show us, from their wedding or anniversary after buying something for the occasion here. We are fortunate to feel that we are part of their celebration.
Jeweler Walter J. Cook is located in the Chestnut Village Shoppes, 36 Chestnut Road, Paoli. Hours are 10 a.m. to 5 p.m., Tuesday to Friday; 10 a.m. to 3 p.m. Saturday; closed from Sunday to Monday. Appointments and appointments are available. For more information, call the store at 610-644-5347 or visit http://www.walterjcookjeweler.com.

About Valerie Wilson

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