Whether you’re starting your business or ready to expand your business, listing your products online is an essential part of reaching customers where they spend their time.
The founders of Wunderkeks started selling their cookies at farmers’ markets, then found success on Shopify as more people shopped online during the pandemic.
“Everything was moving towards e-commerce,” said one of the founders, Hans Schrei. In 2021, the brand hit nearly $5 million in annual revenue, according to documents reviewed by Insider.
Ideal for : If your business needs reach, Amazon is the place for you. A survey by retail publication Pymnts suggested that Amazon hosted around 56% of all e-commerce sales in the United States in 2021.
Cost: The individual plan costs $1 per unit sold. The Professional plan, with more seller tools, costs $40 per month and most sales are subject to a 15% commission. Amazon offers additional services such as advertising and fulfillment for a fee.
Ideal for : Etsy is a low-cost platform if you’re just starting your business and aren’t ready to commit to a higher-volume sales channel. It’s also suitable for custom products, digital downloads, and handmade items that buyers are likely to be looking for.
Cost: Etsy charges $0.20 per product listing.
Ideal for : Use Shopify if you have a unique product that you want to sell directly to your customers and don’t want to build a website from scratch.
Cost: A basic plan, which includes website hosting, marketing tools, and app integrations, costs $29 per month. The next level with additional features is $79 per month and the advanced plan is $299 per month; you can get a 50% discount on either plan for the first year if you pay annually. High-volume businesses can subscribe to Shopify Plus for $2,000 per month.
There are no transaction fees if you use Shopify’s payment processor, but if you use a third-party provider like Affirm or Afterpay, there are 2%, 1%, or 0.5% fees depending of your plan.